There’s always been a drive inside me to create. From tinkering with chemistry sets as a kid to becoming a surgeon, I’ve spent my life searching for ways to innovate and solve problems. That creative spark led me to build UNIRA—a platform designed to revolutionize how physicians interact with their own surgical data.
The Healthcare Data Ownership Problem Surgeons Face Daily
Let me ask you: Who owns your surgical data?
Think about it. Every day, surgeons perform procedures, consult with patients, and generate valuable healthcare data. Where does that clinical data go? Who profits from it? And most importantly—do you, the physician, benefit from it?
For over 20 years, I’ve watched surgical data being traded, analyzed, and monetized by everyone except the people who create it—us, the physicians. Hospitals own it. EMR companies control it. Insurance companies leverage it. Industry uses it for targeting. Universities mine it for research. Yet, the surgeons and physicians who pour their expertise into generating this medical information have no ownership.
It doesn’t have to be this way for healthcare professionals.
Why Surgeon Data Ownership Matters in Modern Healthcare
Here’s my core belief: What I did as a surgeon is mine.
On March 27th, I performed a laparoscopic cholecystectomy at 2 p.m. It took me 20 minutes. An hour and a half later, I completed a laparoscopic appendectomy in 30 minutes. That surgical information belongs to me. It’s what I did.
Every procedure you perform, every clinical achievement you accomplish—that’s YOUR surgical data. You earned it through years of dedication, sleepless nights, and the emotional scars that linger—whether you’re in the shower, on vacation, or reflecting on your limitations as a surgeon.
We’ve sacrificed our health, family time, and friendships to master the surgical craft. The medical data we generate through our work belongs to us. Period.
How UNIRA Empowers Surgeons with Their Own Surgical Data
That’s why I created UNIRA—a UNIfied Repository of Achievements. It’s not another clunky healthcare platform adding friction to your day. It’s a seamless surgical tracking tool that puts you in control of your clinical information.
With UNIRA, capturing what you do in the operating room is effortless. In just a few taps, surgeons can log procedures, track operation times, and analyze surgical productivity—all on one platform.
The real power of UNIRA lies in what you can do with your surgical data once it’s yours:
- Track surgical productivity trends over time
- Analyze case volumes by procedure type
- Measure operating efficiency metrics and improvements
- Calculate RVU generation for physician contract negotiations
- Build a complete, personalized picture of your surgical career
No more relying on unverifiable hospital reports. No more waiting for administrators to run queries for your own surgical numbers. No more feeling like your medical data is locked away.
The Future of Healthcare: Physician Data Ownership
The medical world has been data-rich but insight-poor for too long. While other industries embrace personal data ownership, physicians continue to generate immense value that benefits everyone but ourselves.
I envision a future where surgeons don’t just practice medicine—they understand their practice through data they own. A future where healthcare professionals collaborate and share clinical insights on our terms. Where the value of our surgical work is transparent and recognized.
UNIRA is the first step. We’re building a platform that empowers physicians to take control of their surgical information—because in healthcare, knowledge is power.
Take Control of Your Surgical Data Today
Ready to claim ownership of your surgical data? Download UNIRA now and join the movement toward physician data empowerment.